I still think this is an elaborate joke

I somehow got on a Warner Bros. email list and a terrible, terrible marketing effort landed in my Inbox. It says, and I am not kidding:

“Jerkin’: the new West Coast cultural phenomenon taking the streets by storm! It’s a dance, it’s a style, it’s a movement!

Introducing The New Boyz: Ben J & Tha Legacy. The leaders of a new movement straight outta Los Angeles called Jerkin’. “

I’m sure it’s piracy that’s killing the music biz.